Fostering bespoke event experiences rooted in access, insights, and connection.
Overview
M13 is an early-stage venture firm investing in visionary founders building disruptive software businesses. Based in LA and NYC, M13 hosts a variety of events throughout the year, building a strong network of investors, founders, and industry leaders.
My role
Support the creative direction and curation of consistent brand materials across the following event touchpoints:
Tentpole events
Community-building events
Internal culture events
Beyond the listed product deliverables, I also support the production and distribution of confidential materials including presentation decks, print collateral, and pre-and post-event communications.
Impact
4.9 / 5 stars: Average attendee event rating across touchpoints
15K LinkedIn impressions on post-tentpole event content amplification
482% increase in Twitter impressions: Result of post-tentpole event content amplification
Tentpole events
Highly curated experiences for M13’s core community members.
The future of Consumer Behavior | Volume IV
4th annual edition, showcasing the evolution of M13’s investment thesis and top-performing portfolio companies of 2023. Given the tech-forward focus of M13's portfolio, it's easy to overlook the exceptional founders and teams driving these companies. Each spread is designed with visual nods to the product’s end user, highlighting the tangible impact of each company.
Speaker gift
A small token of appreciation to our event speakers who help the M13 community shine “Brighter Together”.
Swag bag
A bespoke selection of functional and sustainably sourced products. The clean and minimal design aesthetics encourage everyday use, furthering M13’s external brand representation.
Community-building events
Networking-centric events to grow M13’s broader ecosystem.
fun fact cocktail napkins
Informs community members new and old of the key differentiators that set M13 apart. The juxtaposition of clean lines and organic forms represents the diverse backgrounds that our community members come from.
name tags
Redesigned with a unique prompt to encourage unexpected connections between guests.
Old design is clean and legible but misses opportunity to incorporate M13’s unique visual brand and messaging.
New design maintains legibility while incorporating M13’s unique visual brand and messaging. This design enables guests to immediately gain information about who they are networking with.
Internal culture events
Full-team offsites to foster deeper connections between M13 team members.
Camp m13
Welcome gift expresses gratitude to M13 employees and builds excitement for the team bonding events in the days ahead. The Camp M13 logo serves as an extension of M13’s overarching brand. The sub-brand logo combines existing M13 design elements with bespoke imagery, textures, and fonts relating to the event theme: summer camp.
Reflections & Insights
Key learnings
As a lean team, we prioritize optimizing products and processes to boost productivity. With repeatable processes in place, we can channel our creative energy into enhancing event experiences with new initiatives.
In addition, cultivating strong soft skills is vital in an events production role. Consistent communication and feedback are essential for day-to-day operations. Moreover, having an adaptive mindset prepares us to pivot quickly and effectively.
skills developed
Vendor management
Cross-functional team collaboration
Event preparation and logistics